Apple is allegedly aiming to make simpler the naming of its upcoming handsets. As per Robert Cihra, the Guggenheim analyst, Apple is ready to make a huge modification in the manner it names succeeding generations of handsets this year.
“We believe Apple might use this next cycle to officially transform the branding or naming pattern of its iPhone,” claimed the analyst this week. The analyst recommends that the firm might name the “most affordable” iPhone that it will roll out this year as “just iPhone.” This indicates that it will come without any numbering, such as iPhone 6, iPhone 7, or so. Guggenheim has also lowered its yearly iPhone unit development forecast from 3% on a yearly basis to flat, mentioning “lower-than-anticipated iPhone X sale” and mostly weaker demand from smartphone market in the biggest handset market of the world—China. “It seems Apple eventually can’t outgrow what is now a no-development handset market,” claimed the analyst in the note.
He further claims that this will be analogous to the lately rolled iPad, which is just dubbed as the new iPad. Earlier too, Apple shifted from names such as iPad 2, iPad, iPad 4, iPad 3, and then back in 2017 to iPad.
In 2018, Apple is anticipated to roll out 3 handsets comprising:
- A 6.5-inch OLED smartphone (stated to be ‘Plus’ variant of Apple)
- A 5.8-inch OLED smartphone (stated to be successor of iPhone X)
- And a 6.1-inch mid-market affordable LCD smartphone
Earlier, the firm was also rumored to roll out its smallest smartphone, iPhone SE, in June at its yearly developers meeting. Rumors recommend that the firm will roll out heir of iPhone SE, which rolled out in 2016, at WWDC next month. The supposed 4-inch iPhone, expected to be dubbed as Apple iPhone SE 2, has surfaced in various leaks comprising listing from US Federal Trade Commission.